Media Communications


Media Communications Scope and Sequence


Program / Hours:   CIP 50.0602 – 2 Year Half Day Program

Program Description: The Media Communication and Technology program introduces students to the art and science of developing effective presentations using technology. Through a mix of classroom instruction and hands-on experience, students will be well prepared for success in today’s rapidly growing communication fields. 

Students gain a working knowledge of hardware, software, and equipment necessary for delivering effective communication for business, education, and entertainment. Rigorous instruction motivates students to develop competency in the production process, content creation, digital photography, graphic design, television production, as well as digital editing, imaging, motion graphics, and animation using computer technology. 

Learning Activities / Modes of Assessment:  

  • Small Group
  • Large Group
  • Independent Work
  • One-on-One
  • Classwork Activities
  • Presentations
  • Research Projects
  • Research Papers
  • Technology Use
  • Tests and Quizzes

Individual Resources:

  • Textbooks
  • Online Resources
  • Computer Applications


Year

Marking Period

Task #

Know

Understand

Do

Year 1

MP1

101

Lab safety procedures

Safe media production environments

Apply safety practices

Year 1

MP1

102

Media careers

Industry roles and pathways

Research and present careers

Year 1

MP1

104

Industry organizations

Professional expectations

Identify organizations

Year 1

MP1

105

Digital citizenship

Ethical media use

Apply ethical practices

Year 1

MP1

201

Computer systems

System functionality

Operate systems

Year 1

MP1

202

Production software

Industry tools

Identify software

Year 1

MP1

401

Design elements

Visual communication

Apply design

Year 1

MP1

402

Typography

Font usage

Apply typography

Year 1

MP1

407

Color theory

Color psychology

Use color effectively

Year 1

MP1

409

Image types

Media formats

Differentiate formats

Year 1

MP2

301

Camera systems

Equipment setup

Set up gear

Year 1

MP2

302

Camera operation

Exposure and focus

Operate camera

Year 1

MP2

304

Image sensors

Image capture

Explain sensors

Year 1

MP2

305

Camera settings

Resolution/frame rate

Adjust settings

Year 1

MP2

306

Composition

Framing principles

Apply composition

Year 1

MP2

307

Depth of field

Focus control

Adjust depth

Year 1

MP2

501

Microphones

Audio capture

Select microphones

Year 1

MP2

504

Audio recording

Field/studio recording

Record audio

Year 1

MP2

801

Editing basics

Workflow

Edit footage

Year 1

MP2

803

Editing tools

Post-production

Use editing tools

Year 1

MP3

308

Cables/connectors

Signal flow

Set up cables

Year 1

MP3

309

Lenses

Lens characteristics

Select lenses

Year 1

MP3

505

Audio mixing

Sound layering

Mix audio

Year 1

MP3

506

Audio connectors

Connections

Identify connectors

Year 1

MP3

507

Audio levels

Signal types

Differentiate levels

Year 1

MP3

1001

Lighting equipment

Lighting tools

Use lighting

Year 1

MP3

1002

Lighting techniques

3-point lighting

Apply lighting

Year 1

MP3

1003

Light behavior

Shadows/fall-off

Control light

Year 1

MP3

1103

Image software

Graphic editing

Edit images

Year 1

MP4

601

Studio production

Roles/responsibilities

Operate studio

Year 1

MP4

602

Teleprompter

Script delivery

Use teleprompter

Year 1

MP4

603

Graphics systems

On-screen graphics

Operate CG

Year 1

MP4

604

Switcher

Live production

Run switcher

Year 1

MP4

605

Studio audio

Live sound

Operate audio

Year 1

MP4

606

Production process

Studio workflow

Produce show

Year 1

MP4

607

Directing

Production leadership

Direct production

Year 1

MP4

608

Studio camera

Camera operation

Operate camera

Year 1

MP4

609

Floor management

Studio coordination

Manage floor

Year 1

MP4

1104

Motion graphics

Visual storytelling

Create graphics

Year 2

MP1

701

Audience analysis

Target demographics

Define audience

Year 2

MP1

702

Client objectives

Project goals

Determine outcomes

Year 2

MP1

705

Budgeting

Production planning

Create budgets

Year 2

MP1

706

Contracts

Production agreements

Develop documents

Year 2

MP2

703

Creative development

Story structure

Develop treatments

Year 2

MP2

704

Technical planning

Site requirements

Conduct survey

Year 2

MP2

708

Scheduling

Project timelines

Create schedule

Year 2

MP2

709

Storyboards

Visual planning

Create storyboard

Year 2

MP2

901

AV scripts

Script formats

Write scripts

Year 2

MP2

903

Commercial scripts

Advertising structure

Write commercial

Year 2

MP2

904

Screenplays

Narrative writing

Write screenplay

Year 2

MP3

802

File management

Media organization

Manage files

Year 2

MP3

804

Transitions

Editing flow

Apply transitions

Year 2

MP3

805

Effects

Visual/audio effects

Apply effects

Year 2

MP3

806

Exporting

Output formats

Export projects

Year 2

MP3

1101

Video software

Editing platforms

Use software

Year 2

MP3

1102

Audio software

Sound editing

Edit audio

Year 2

MP4

1201

Publishing

Distribution platforms

Publish media

Year 2

MP4

1202

File formats

Codecs/types

Identify formats

Year 2

MP4

1204

Media outlets

Distribution strategies

Select platforms

Year 2

MP4

1302

Drone tech

Aerial production

Explore drones

Year 2

MP4

1304

Social media

Content creation

Create content

Year 2

MP4

1401

Audio production

Narrative audio

Produce audio

Year 2

MP4

1403

Commercial production

Ad creation

Create commercial

Year 2

MP4

1405

Podcasting

Audio/video content

Produce podcast

Year 2

MP4

1406

Promotional video

Marketing media

Produce video

Year 2

MP4

1407

Instructional video

How-to content

Produce video

Year 2

MP4

1408

Film production

Full production cycle

Produce film



Media Communications Scope and Sequence PDF


Media Communications Syllabus


Program Description: The Media Communication and Technology introduces students to the art and science of developing effective presentations using technology. Through a mix of classroom instruction and hands-on experience, students will be well prepared for success in today’s rapidly growing communication fields. 

Students gain a working knowledge of hardware, software, and equipment necessary for delivering effective communication for business, education, and entertainment. Rigorous instruction motivates students to develop competency in the production process, digital creation, digital photography, graphic design, television production, as well as digital editing, imaging, motion graphics, and animation using computer technology. 


Two Year Half-Day Program

Year One:  8:00am – 10:25am (36 weeks – 3 credits)
 Year Two:  11:25am – 2:00pm (36 weeks – 3 credits)


Program Costs:

Students are required to purchase the following at an estimated cost of $200.

  • Uniforms – 2- polo shirts, 1- Black Hooded Sweatshirt, Tan or Khaki casual pants
  • 1- 64gig SD-HC memory card,
  • 1- 1TB External Hard Drive
  • 1- 3 Ring Binder (3”) Student Portfolio
  • 1 Single Subject notebook for class notes


Job Titles – Career Pathways

  • 15-1255.00 – Web & Digital Content Creators
  • 27-4032.00 – Film and Video Editors
  • 27-1014.00 – Special Effects Artists and Animators
  • 27-2012.00 - Producers and Directors
  • 15-1299.00 – Computer Occupations, All others


CTC Knowledge Transfers to College Credits at:

  • Delaware County Community College
  • Academy for MEdia Production


Certifications Available

NOCTI

National Occupational Competency Testing Institute (NOCTI) provides industry-based credentials and partner industry certifications for students enrolled in career and technical education programs.

PDE and Local Credentials and Certifications

  • Adobe Photoshop
  •  Adobe Premiere
  • Adobe After Effects
  • CareerSafe- Interview Skills /OSHA Safety Certification
  • Trust / Quadcopter Certification
  • Part 107 / Quadcopter Certification


About Your Instructor

Instructor Name:

Mr. Thomas Giovarelli

Email Address:

tgiovarelli@lcctc.edu

Education

Temple University – CTE I Certification 
 Temple University – CTE II Certification 
 Master of Science in Telecommunications – Kutztown University
 Bachelor of Science – Media Communications and Technology – East Stroudsburg University

Certifications and Awards
Lebanon County Teachers Honors Association

Ableton Certification – Berklee College of Music

Instructional Technology Specialist – Chestnut Hill University
Gold Album Recipient from MCA Records from the Album, Throwing Copper
 

Media Communications Behavior and Safety Procedures

  1. You must observe ALL safety policies in place within the classroom and studio.
  2. Students must adhere to the policies and procedures listed in the LCCTC handbook.
  3. No Cell Phones or Headphones.
  4. In case of an injury, regardless of severity, it must be reported to the instructor


Media Communications and Technology, Tools & Equipment (major focus tools/equipment)

The following is a list of tools and equipment that students will receive instruction on:

  • Content Creators for social media
  • Television Production Studio and Portable Equipment
  • Access to Computers and Accessories for Commercial or Lab Use
  • Radio and Audio Production Equipment
  • Photography and Lighting Equipment
  • Adobe Creative Cloud Suite of Software
  • Microsoft Office 365 Software


Grading Scale

The LCCTC grading system incorporates three components: competencies (skill— 33.3%), career skills (work ethic— 33.3%), and theory (knowledge—33.3%). Each academic class implements a performance evaluation/student grading system that incorporates career skills (work ethic), and theory (knowledge). Each component is weighted equally.

Please refer to the Student Handbook, available on the school website at http://www.lcctc.edu for a complete list of grading components.


Progress Reports

Students will receive a “Progress Report” each mid-quarter through the mail for any student with a 70% or less, and a “Report Card” will be given to each student at the end of each quarter.  It is the student's responsibility to share this information with their parents/guardians.   Both reports will utilize student performance data obtained from competencies, career skills, and theory grades.

Please Note:  40% is the minimum grade for the first 3 marking periods.  However, students with excessive absences may be assigned an earned grade with administrative approval.  There is no minimum grade for the 4th marking period.



Media Communications Syllabus PDF